How to Create a Super Effective TV Commercial

How to Create a Super Effective TV Commercial

Are you making a TV commercial?

In the last half of the 20th century, televisions have captured Americans at prime time. It’s the dominant leisure time activity with about 80% of the population watching tv. Americans spend their time leisurely watching sports, commercials, and other tv shows. 

Before, TV was the latest in a series of advancements in communications. Today, we have smartphones as an advanced form of communication. Regardless of use, commercials are still one of the advertising tools used to market a product.

These are the things you need to know to make your TV commercial effective. Read what we have below and learn more.

1. Create a Story

A compelling story will decide whether the ad lives or dies. Write a script with a heartfelt story or a dose of humor first before you create a tv commercial. It doesn’t need a genius story, it only needs the ability to connect with the audience.

2. Develop the Character or Theme

Create a brand personality by developing a character or theme. Your ad will have one character within the span of time it plays. It needs consistency that the audience will understand.

This is because the character or theme will tell the story. Meaning it has to make a relatable connection with the audience.

3. Keep It Simple

According to a survey, 85% of internet users in the United States watch online videos on any device. This means that your commercial isn’t only viewed on tv but also on mobile devices. Also, it means people can choose to skip your ads, and often they will skip.

The attention span of a person is short, given the opportunity to skip an ad is quite powerful. Your commercial doesn’t have a lot of time within the three to five seconds it must capture the audience. This is for them to keep on watching your commercial and not skip it.

Keep the storyline and concept of your commercial simple. While retaining the importance and connection of the ad with the audience.

4. Hire A Quality Production Team

Quality is an important element of every TV commercial. A good quality commercial doesn’t mean you have to hurt your wallet for one commercial. The solution is to use a professional video production team.

A video production team will help you plan out your shots. Also, they will help you make an effective commercial that captures and connects with the audience.

5. Use Call to Actions

Always use a call to action, this will get the audience to buy or act now. Tell the viewers after the commercial to visit or buy today. This encourages potential and interested customers to buy or visit now.

Make An Effective TV Commercial Today

With a simple and effective story, you will capture the audience’s attention. Accompanied with a good encouragement to act now, assures that your audience is an instant customer today!

Do you want to learn more about making your commercials effective? Learning about this means that you can also apply it to other videos in your marketing campaign, too. Check out more of our guides to learn all you can about marketing today!